In order to understand and identify users’ needs and pain points, I collected qualitative data from 9 Romanian women, aged 20 to 35, from urban and sub-urban areas.
Tool used: Google Forms
What do users want?
An easy-to-use, intuitive app that offers:
Monthly hormone fluctuation and daily mood predictions
Export customized health reports in a designated timeframe
Privacy and better control over users data
As for the users who were not using a period trackers app at the moment of the survey, the main reason is related to privacy and data safety - they fear that their data might be compromised, sold or exposed to third parties.
I tested myself some of the most common and used period tracking apps, in order to explore more the functionalities and benefits that they offer.
As a user, I want to be able to insert my symptoms easily and track them in a graphic form, that can be exported in a photo format.
As a user, I want to be able to export my data easily and have it sent via email
As a user, I want to choose if I want to receive articles or cross-selling suggestions in the app.
As a user, I want to have a prediction of my hormones level in a certain week.
